Enhancing B2B CSR: AI Driven CRM and technology readiness
The purpose of this paper was to investigate the relationship among technology readiness, the implementation of artificial intelligence-based customer relationship management, and the promotion of the corporate social responsibility of B2B companies active in Iran's auto parts supply industry....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ICI Publishing House
2023-12-01
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| Series: | Revista Română de Informatică și Automatică |
| Subjects: | |
| Online Access: | https://rria.ici.ro/documents/450/art._7_Iran_KAZEMI-C1_GZx33Yj.pdf |