Predicting Credibility of Online Reviews: An Integrated Approach
In the digital age, online reviews significantly influence consumer purchasing decisions. However, there is a growing concern about fake reviews undermining their credibility. While existing research underscores the significance of online reviews for consumers, there is a gap in the literature on de...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10487935/ |