Structural equation modeling (SEM) analysis based on UTAUT2 theory on e-commerce adoption
E-commerce adoption with the UTAUT 2 model is a complex and multidimensional issue that connects multiple dimensions. A statistical method that can explain the relationship between one latent variable and another variable is Structural Equation Modeling (SEM). This study aims to create a structural...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mataram
2023-03-01
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| Series: | Jurnal Pijar MIPA (Pengkajian Ilmu dan Pengajaran Matematika dan Ilmu Pengetahuan Alam) |
| Subjects: | |
| Online Access: | https://jurnalfkip.unram.ac.id/index.php/JPM/article/view/4804 |