The Examination of the User Engagement Scale (UES) in Small Medium Enterprise Social Media Usage: A Survey-Based Quantitative Study
Social networks have proven to be an essential marketing tool for the success of any product, service, or business. User participation affects the increase in revenue gain and creates long-term profit. The User Engagement Scale (UES) is one of the tools developed to measure user engagement and has b...
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| 格式: | 文件 |
| 语言: | English |
| 出版: |
Ikatan Ahli Informatika Indonesia
2023-12-01
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| 丛编: | Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) |
| 主题: | |
| 在线阅读: | https://jurnal.iaii.or.id/index.php/RESTI/article/view/4926 |