Context-Aware Personalization: A Systems Engineering Framework
This study proposes a framework for a systems engineering-based approach to context-aware personalization, which is applied to e-commerce through the understanding and modeling of user behavior from their interactions with sales channels and media. The framework is practical and built on systems eng...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-11-01
|
| Series: | Information |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2078-2489/14/11/608 |