Ask Me Anything: Promoting Archive Collections on Reddit

Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matte...

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Bibliographic Details
Main Author: Sara May
Format: Article
Language:English
Published: Marketing Libraries Journal 2019-03-01
Series:Marketing Libraries Journal
Subjects:
Online Access:http://journal.marketinglibraries.org/march2019/MLJv3i1-3-11.pdf