Bays International Private Limited: Evolving Through Market Dynamics

Bays International was incorporated in 1996. Over the years it faced numerous challenges including: high employee turnover (particulary saleforce), limited expansion capabilities, low penetration in semi-urban markets, high operating expenses like rentals, increasing duties (on luxury products), low...

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Bibliographic Details
Main Authors: Saad Jamal Farooqui, Jawaid Qureshi, Madiha Zeeshan, Kamran Ahmed Soomro
Format: Article
Language:English
Published: Institute of Business Management 2020-12-01
Series:International Journal of Experiential Learning & Case Studies
Subjects:
Online Access:http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/314