Bays International Private Limited: Evolving Through Market Dynamics
Bays International was incorporated in 1996. Over the years it faced numerous challenges including: high employee turnover (particulary saleforce), limited expansion capabilities, low penetration in semi-urban markets, high operating expenses like rentals, increasing duties (on luxury products), low...
Main Authors: | Saad Jamal Farooqui, Jawaid Qureshi, Madiha Zeeshan, Kamran Ahmed Soomro |
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Format: | Article |
Language: | English |
Published: |
Institute of Business Management
2020-12-01
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Series: | International Journal of Experiential Learning & Case Studies |
Subjects: | |
Online Access: | http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/314 |
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