Metaphorical conceptualization of AI in digital discourse

This study investigates the conceptual metaphors employed to characterize Artificial Intelligence (AI) within online public discourse. By using a cognitive semantic approach, this investigation aims to uncover how metaphors shape social perceptions of AI, revealing the cognitive mechanisms involved...

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Bibliographic Details
Main Author: Montserrat Esbrí-Blasco
Format: Article
Language:English
Published: Universidad Rey Juan Carlos 2024-11-01
Series:methaodos.revista de ciencias sociales
Subjects:
Online Access:https://www.methaodos.org/revista-methaodos/index.php/methaodos/article/view/824