Value Co-Creation in a Zero-Waste Bulk Shop:
The aim of this study is to examine the potential of value co-creation in the self-service food retail business, which has been suggested to be low in exploratory research at Zero-waste bulk shops. This suggests the need for a new model for the food retail business beyond traditional norms in Japan....
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-11-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/4/1/4_2023.005/_html/-char/en |