Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implications. The proposed framework explicates the cons...

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Bibliographic Details
Main Authors: Mohd Shuaib Siddiqui, Urooj Ahmad Siddiqui, Mohammed Arshad Khan, Ibrahim Ghazi Alkandi, Anoop Krishna Saxena, Jaziba Haroon Siddiqui
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
eWOM credibility
brand image
purchase intention
social network sites (SNSs)
social media marketing
word-of-mouth marketing
Online Access:https://www.mdpi.com/0718-1876/16/4/57

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https://www.mdpi.com/0718-1876/16/4/57

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