DESTINATION BRANDING AIMED AT INTERNATIONAL AFFIRMATION OF TOURISTIC POTENTIALS OF BiH
The aim of the paper is to explain how application of marketing and branding principles contributes to effective management of destinations under conditions of globalization. The paper emphasizes the importance of understanding of tourists’ behavior model, with special focus on importance of d...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics Pale University of East Sarajevo
2014-12-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| Subjects: | |
| Online Access: | http://zrefis.com/images/zrefis2014-9/39-53%20Rakita%20and%20Sipragic.pdf |