The Use of Social Media by Technology Transfer Offices in Marketing Communications
The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of co...
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
Sciendo
2020-03-01
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| Серии: | Marketing of Scientific and Research Organizations |
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| Online-ссылка: | https://doi.org/10.2478/minib-2020-0009 |