The Use of Social Media by Technology Transfer Offices in Marketing Communications
The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of co...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-03-01
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| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/minib-2020-0009 |
| _version_ | 1797229594306150400 |
|---|---|
| author | Milczarek Sławomir |
| author_facet | Milczarek Sławomir |
| author_sort | Milczarek Sławomir |
| collection | DOAJ |
| description | The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope. |
| first_indexed | 2024-04-24T15:15:04Z |
| format | Article |
| id | doaj.art-8ae2557faf304fcfb4ec7ceed0194372 |
| institution | Directory Open Access Journal |
| issn | 2353-8414 |
| language | English |
| last_indexed | 2024-04-24T15:15:04Z |
| publishDate | 2020-03-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj.art-8ae2557faf304fcfb4ec7ceed01943722024-04-02T09:29:28ZengSciendoMarketing of Scientific and Research Organizations2353-84142020-03-01351577210.2478/minib-2020-0009The Use of Social Media by Technology Transfer Offices in Marketing CommunicationsMilczarek Sławomir0MarVec ConsultingThe article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.https://doi.org/10.2478/minib-2020-0009technology transfer officesmarketing communicationwebsitesocial media |
| spellingShingle | Milczarek Sławomir The Use of Social Media by Technology Transfer Offices in Marketing Communications Marketing of Scientific and Research Organizations technology transfer offices marketing communication website social media |
| title | The Use of Social Media by Technology Transfer Offices in Marketing Communications |
| title_full | The Use of Social Media by Technology Transfer Offices in Marketing Communications |
| title_fullStr | The Use of Social Media by Technology Transfer Offices in Marketing Communications |
| title_full_unstemmed | The Use of Social Media by Technology Transfer Offices in Marketing Communications |
| title_short | The Use of Social Media by Technology Transfer Offices in Marketing Communications |
| title_sort | use of social media by technology transfer offices in marketing communications |
| topic | technology transfer offices marketing communication website social media |
| url | https://doi.org/10.2478/minib-2020-0009 |
| work_keys_str_mv | AT milczareksławomir theuseofsocialmediabytechnologytransferofficesinmarketingcommunications AT milczareksławomir useofsocialmediabytechnologytransferofficesinmarketingcommunications |