PERANCANGAN E-CRM PADA PT ZERO CELCIUS INDONESIA
Purpose of this research is to analyze and design an appropriate system to help PT. Zero Celcius Indonesia in offering service to their customers, in order to keep a good relationship and communication, and also to obtain information as needed. Research methods used were library study, customers’ ne...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2008-05-01
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| Series: | CommIT Journal |
| Online Access: | https://journal.binus.ac.id/index.php/commit/article/view/486 |
| Summary: | Purpose of this research is to analyze and design an appropriate system to help PT. Zero Celcius
Indonesia in offering service to their customers, in order to keep a good relationship and communication,
and also to obtain information as needed. Research methods used were library study, customers’ needs
analysis, designing and creating of e-CRM system, programming, and system testing as suggested. Result got
from the survey to company was that the current CRM system was only run by limited company staffs.
Whereas the clients owned by company were considered quite many. Therefore, a CRM based on web or also
known as e-CRM was being created. So, the conclusion is that because of e-CRM, a better service to the
customers can be given more focus and a relationship between company and customers can be closer; not
only as market subjects, but as colleagues. |
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| ISSN: | 1979-2484 2460-7010 |