Development of Healthcare and Wellness Tourism Marketing
The present article is concerned with the study of marketing development prospects for tourism organizations and healthcare and wellness tourism companies as a means for creating their competitive advantages at different management levels. The directions for the intensification of healthcare and wel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-06-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32099/355539?publisher=http-www-cag-edu-tr-ilhan-ozturk |