Development of Healthcare and Wellness Tourism Marketing
The present article is concerned with the study of marketing development prospects for tourism organizations and healthcare and wellness tourism companies as a means for creating their competitive advantages at different management levels. The directions for the intensification of healthcare and wel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-06-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32099/355539?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| _version_ | 1797917809621073920 |
|---|---|
| author | Mainur Ordabayeva Saira Yessimzhanova |
| author_facet | Mainur Ordabayeva Saira Yessimzhanova |
| author_sort | Mainur Ordabayeva |
| collection | DOAJ |
| description | The present article is concerned with the study of marketing development prospects for tourism organizations and healthcare and wellness tourism companies as a means for creating their competitive advantages at different management levels. The directions for the intensification of healthcare and wellness tourism development in Kazakhstan sanitarium-resort facilities have been substantiated. The review and collation of national and foreign scientists’ works have made it possible to determine the main peculiarities of healthcare and wellness tourism development. The definitions of tourist activities in the area under consideration have been classified. Based on the research carried out on the people, consuming healthcare and wellness services provided by the sanatorium Rakhmanovskiye Kluchi, the preferences of Kazakhstan healthcare and wellness tourism consumers have been analyzed. Moreover, marketing development measures, both for a specific company and tourism organizations and companies of healthcare and wellness area as a whole, have been suggested. |
| first_indexed | 2024-04-10T13:19:14Z |
| format | Article |
| id | doaj.art-8af491d50e1b438a81116ffc933077fc |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T13:19:14Z |
| publishDate | 2016-06-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-8af491d50e1b438a81116ffc933077fc2023-02-15T16:12:07ZengEconJournalsInternational Review of Management and Marketing2146-44052016-06-01651181241032Development of Healthcare and Wellness Tourism MarketingMainur OrdabayevaSaira YessimzhanovaThe present article is concerned with the study of marketing development prospects for tourism organizations and healthcare and wellness tourism companies as a means for creating their competitive advantages at different management levels. The directions for the intensification of healthcare and wellness tourism development in Kazakhstan sanitarium-resort facilities have been substantiated. The review and collation of national and foreign scientists’ works have made it possible to determine the main peculiarities of healthcare and wellness tourism development. The definitions of tourist activities in the area under consideration have been classified. Based on the research carried out on the people, consuming healthcare and wellness services provided by the sanatorium Rakhmanovskiye Kluchi, the preferences of Kazakhstan healthcare and wellness tourism consumers have been analyzed. Moreover, marketing development measures, both for a specific company and tourism organizations and companies of healthcare and wellness area as a whole, have been suggested.https://dergipark.org.tr/tr/pub/irmm/issue/32099/355539?publisher=http-www-cag-edu-tr-ilhan-ozturkhealthcare and wellness tourism wellness spa health promoting resources healthcare and wellness program. |
| spellingShingle | Mainur Ordabayeva Saira Yessimzhanova Development of Healthcare and Wellness Tourism Marketing International Review of Management and Marketing healthcare and wellness tourism wellness spa health promoting resources healthcare and wellness program. |
| title | Development of Healthcare and Wellness Tourism Marketing |
| title_full | Development of Healthcare and Wellness Tourism Marketing |
| title_fullStr | Development of Healthcare and Wellness Tourism Marketing |
| title_full_unstemmed | Development of Healthcare and Wellness Tourism Marketing |
| title_short | Development of Healthcare and Wellness Tourism Marketing |
| title_sort | development of healthcare and wellness tourism marketing |
| topic | healthcare and wellness tourism wellness spa health promoting resources healthcare and wellness program. |
| url | https://dergipark.org.tr/tr/pub/irmm/issue/32099/355539?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| work_keys_str_mv | AT mainurordabayeva developmentofhealthcareandwellnesstourismmarketing AT sairayessimzhanova developmentofhealthcareandwellnesstourismmarketing |