Spotrebitelia v prostredí zeleného marketingu a greenwashingu
A significant problem that is emerging in the discursive practices of green marketing is the rise of greenwashing; companies providing irrelevant, overstated or false information about a product's sustainable attributes. This raises a number of issues that have not yet been rigorously investiga...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Belianum. Matej Bel University Press.
2024-06-01
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| Series: | Ekonomika a Spoločnosť |
| Subjects: | |
| Online Access: | https://www.ekonomikaaspolocnost.umb.sk/?page_id=1924 |