Utilizing Community-Based Social Marketing in a Recycling Intervention With Tailgaters

Utilizing Community-Based Social Marketing in a Recycling Intervention With Tailgaters

The purpose of the current study was to design and implement a pilot intervention following the community-based social marketing (CBSM) process (McKenzie-Mohr & Smith, 1999) and Darnton’s (2008) social marketing framework to change the recycling knowledge and behaviors of tailgaters during home...

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Bibliographic Details
Main Authors: Nathan T. Martin, Sally R. Ross, Richard L. Irwin
Format: Article
Language:English
Published: University of Kansas Libraries 2015-06-01
Series:Journal of Intercollegiate Sport
Subjects:
college sport
tailgating
recycling
community-based social marketing
Online Access:https://journals.ku.edu/jis/article/view/10089

Internet

https://journals.ku.edu/jis/article/view/10089

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