The Influence of Product Quality, Social Media Marketing, and Brand Ambassador on Online Buying Decisions

The never-ending pandemic has had a major impact on the world, one of which is the increasing change in consumer behavior to shop online. This makes business people make innovations in leading progress to promote purchase offers including by developing better quality goods, promoting goods that can...

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Bibliographic Details
Main Authors: Yulia Cahya Ningrum, Kristina Anindita Hayuningtias
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-08-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1892