In media(tization) studies we love metaphors

The long history of mass communication theories is full of metaphors, from Shannon and Weaver’s ‘transmission channel’ to Noelle-Neumann’s ‘spiral of silence’. The objective of the chapter is to give an overview of the use of metaphors and models in mediatized communication studies. Special attenti...

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Bibliographic Details
Main Author: Carlos A. Scolari
Format: Article
Language:English
Published: Universidade de São Paulo 2023-04-01
Series:Matrizes
Subjects:
Online Access:https://www.revistas.usp.br/matrizes/article/view/210687