In media(tization) studies we love metaphors
The long history of mass communication theories is full of metaphors, from Shannon and Weaver’s ‘transmission channel’ to Noelle-Neumann’s ‘spiral of silence’. The objective of the chapter is to give an overview of the use of metaphors and models in mediatized communication studies. Special attenti...
Main Author: | Carlos A. Scolari |
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Format: | Article |
Language: | English |
Published: |
Universidade de São Paulo
2023-04-01
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Series: | Matrizes |
Subjects: | |
Online Access: | https://www.revistas.usp.br/matrizes/article/view/210687 |
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