Is Distant Extension Always Upset? Neural Evidence of Empathy and Brand Association Affect Distant Extension Evaluation

Is Distant Extension Always Upset? Neural Evidence of Empathy and Brand Association Affect Distant Extension Evaluation

Distant brand extension as an essential strategy of obtaining benefits was highly focused on the normal marketing practice and academic research. In the current study, we aim to recognize that how individuals with different levels of empathy respond to distant extensions under corporate social respo...

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Bibliographic Details
Main Authors: Zhijie Song, Chang Liu, Rui Shi, Kunpeng Jing
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-02-01
Series:Frontiers in Psychology
Subjects:
distant extension
brand association
empathy
event-related potentials
corporate social responsibility
competence
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.804797/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.804797/full

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