The Role of Consumer Inspiration in Marketing
In the midst of digitalization, a polarization has developed between autonomous and proactive consumers and those who prefer altruistic and accidental consumption. Consumers who prefer accidental consumption seek context-dependent, instantaneous consumption, and unpredictable, impulsive satisfaction...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.008/_html/-char/en |