Brand linguistics as a holistic perspective in the study of brand communication
The text discusses the need to introduce a «new» scientific discipline – brand linguistics, which integrates theoretical frameworks and research methods of language-related disciplines such as psycholinguistics, sociolinguistics and semiotics, in order to outline a new interdisciplinary per...
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| Format: | Article |
| Language: | Bulgarian |
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Sofia University "St. Kliment Ohridski"
2023-04-01
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| Series: | Медии и език |
| Online Access: | http://medialinguistics.com/2023/03/21/brand-linguistics-as-a-holistic-perspective/ |