Brand linguistics as a holistic perspective in the study of brand communication
The text discusses the need to introduce a «new» scientific discipline – brand linguistics, which integrates theoretical frameworks and research methods of language-related disciplines such as psycholinguistics, sociolinguistics and semiotics, in order to outline a new interdisciplinary per...
| Main Author: | |
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| Format: | Article |
| Language: | Bulgarian |
| Published: |
Sofia University "St. Kliment Ohridski"
2023-04-01
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| Series: | Медии и език |
| Online Access: | http://medialinguistics.com/2023/03/21/brand-linguistics-as-a-holistic-perspective/ |
| _version_ | 1797820241424678912 |
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| author | Andreana Eftimova |
| author_facet | Andreana Eftimova |
| author_sort | Andreana Eftimova |
| collection | DOAJ |
| description | The text discusses the need to introduce a «new» scientific discipline – brand linguistics, which integrates theoretical frameworks and research methods of language-related disciplines such as psycholinguistics, sociolinguistics and semiotics, in order to outline a new interdisciplinary perspective of brand management. Based on B. Schmitt's model, important problems in the branding process are posed in order to prove that brand linguistics offers a holistic approach to their study. |
| first_indexed | 2024-03-13T09:35:33Z |
| format | Article |
| id | doaj.art-8b31d9a7be354eb69e6ccad079b5d885 |
| institution | Directory Open Access Journal |
| issn | 2535-0587 |
| language | Bulgarian |
| last_indexed | 2024-03-13T09:35:33Z |
| publishDate | 2023-04-01 |
| publisher | Sofia University "St. Kliment Ohridski" |
| record_format | Article |
| series | Медии и език |
| spelling | doaj.art-8b31d9a7be354eb69e6ccad079b5d8852023-05-25T14:31:45ZbulSofia University "St. Kliment Ohridski"Медии и език2535-05872023-04-0111310112210.58894/YQPD2368Brand linguistics as a holistic perspective in the study of brand communicationAndreana Eftimovahttps://orcid.org/0000-0001-9232-7243 The text discusses the need to introduce a «new» scientific discipline – brand linguistics, which integrates theoretical frameworks and research methods of language-related disciplines such as psycholinguistics, sociolinguistics and semiotics, in order to outline a new interdisciplinary perspective of brand management. Based on B. Schmitt's model, important problems in the branding process are posed in order to prove that brand linguistics offers a holistic approach to their study.http://medialinguistics.com/2023/03/21/brand-linguistics-as-a-holistic-perspective/ |
| spellingShingle | Andreana Eftimova Brand linguistics as a holistic perspective in the study of brand communication Медии и език |
| title | Brand linguistics as a holistic perspective in the study of brand communication |
| title_full | Brand linguistics as a holistic perspective in the study of brand communication |
| title_fullStr | Brand linguistics as a holistic perspective in the study of brand communication |
| title_full_unstemmed | Brand linguistics as a holistic perspective in the study of brand communication |
| title_short | Brand linguistics as a holistic perspective in the study of brand communication |
| title_sort | brand linguistics as a holistic perspective in the study of brand communication |
| url | http://medialinguistics.com/2023/03/21/brand-linguistics-as-a-holistic-perspective/ |
| work_keys_str_mv | AT andreanaeftimova brandlinguisticsasaholisticperspectiveinthestudyofbrandcommunication |