The Effect of Product Quality on Purchasing Decisions and Their Implications on the Relationship Equity of the Automotive Sector
This research was conducted to empirically examine the effect of product quality on purchasing decisions and their implications for relationship equity in the Automotive sector in the city of Bandung. The research method uses a quantitative approach and uses consumer surveys. Sample respondents were...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Pasundan
2018-11-01
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| Series: | Kontigensi: Jurnal Ilmiah Manajemen |
| Online Access: | http://jurnal.dim-unpas.web.id/index.php/JIMK/article/view/56 |