Structure of Marketing Planning: A Reflective Analysis
This study aims to promote a reflective analysis about the action planning structure in the marketing context. The work was structured in the form of essay and presents the theoretical aspects about the Marketing Planning. The intention of the article is to provide critical insights into the needs o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Instituto de Administração
2014-12-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Subjects: | |
| Online Access: | https://www.revistafuture.org/FSRJ/article/view/154 |