Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement?

Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement?

AbstractConsumer decision-making styles are considered as psychological and intellectual approaches that can influence the customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this research is to analyze the impact of consumer decisi...

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Bibliographic Details
Main Authors: Heba Abdel Wahab, Naglaa Mohamed Diaa, Sahar Ahmed Nagaty
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
consumer decision-making styles
fashion product involvement
demographic variables
consumer behavior
fashion industry
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2208430

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2208430

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