MEMBANGUN NIAT BELI IPHONE MELALUI EWOM DAN BRAND IMAGE
ABSTRACT Intention to buy is the intention of someone in a buying process, whether the person intends to buy the product or not. The purpose of this research is to know the effect of EWOM on brand image, EWOM influence to purchase intention, influence of brand image to purchase intention and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2018-09-01
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| Series: | E-Jurnal Manajemen |
| Online Access: | https://ojs.unud.ac.id/index.php/manajemen/article/view/39785 |