Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Digital fashion may instill transformative power into the fashion industry as it can simultaneously deliver fashionability and sustainability. Renowned for their innovativeness and creativity, luxury brands embrace digital fashion and achieve market success, indicating the future of digital fashion....

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Dettagli Bibliografici
Autori principali:	Yanbo Zhang, Chuanlan Liu, Yanru Lyu
Natura:	Articolo
Lingua:	English
Pubblicazione:	MDPI AG 2023-10-01
Serie:	Journal of Theoretical and Applied Electronic Commerce Research
Soggetti:	digital fashion sustainability luxury brands hierarchical multiple attitudes consumer environmental involvement customer value
Accesso online:	https://www.mdpi.com/0718-1876/18/4/99

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