Emotions and Activity Profiles of Influential Users in Product Reviews Communities

Emotions and Activity Profiles of Influential Users in Product Reviews Communities

Viral marketing seeks to maximize the spread of a campaignthrough an online social network, often targeting influential nodes with highcentrality. In this article, we analyze behavioral aspects of influentialusers in trust-based product reviews communities, quantifying emotionalexpression, helpful...

Full description

Bibliographic Details
Main Authors: Dorian eTanase, David eGarcia, Antonios eGaras, Frank eSchweitzer
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-11-01
Series:Frontiers in Physics
Subjects:
Trust
social influence
social network analysis
sentiment
Spreading processes
Online Access:http://journal.frontiersin.org/Journal/10.3389/fphy.2015.00087/full

Internet

http://journal.frontiersin.org/Journal/10.3389/fphy.2015.00087/full

Similar Items