Marketing Analysis of Lemongrass (Cymbopogon citratus) in Cialam Jaya Village, South Konawe District

Costs of marketing and the length of marketing channels will influence the marketing margin. This research aims to determine the marketing channels for lemongrass, marketing margins, and efficiency of the marketing channels for lemongrass. A quantitative descriptive approach with marketing margin an...

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Bibliographic Details
Main Authors: Waode Sri Muliani, Surni Surni, Hidrawati Hidrawati
Format: Article
Language:English
Published: Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura 2023-12-01
Series:Jurnal Social Economic of Agriculture
Online Access:https://jurnal.untan.ac.id/index.php/jsea/article/view/56597