The Role of Employee Expectations and Brand Promises in Forming the Employer Brand Experiences
This paper aimed to examin how employer brand experience formed for talented employees and determine the effect of employee’s expectation and brand promise on forming the employer brand experiences. The statistical population is talented employees who worked in active enterprises of Tehran labor mar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-12-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_12287_b5a570a69c1588d6b6d9bfc8ed76683a.pdf |