STRATEGIES TO IMPROVE BRAND AWARENESS THROUGH DIGITAL MARKETING ON INSTAGRAM TO BOOST SALES OF TIKACOLLECTIONID FASHION PRODUCTS

The development of information technology today is encouraging various significant changes in human life, including in the world of business and business. Buying and selling transactions that used to be conventional with physical stores and a face to face system have now changed to digital or onlin...

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Bibliographic Details
Main Authors: Fauzana Kartikajati, Sunarta Sunarta, Sarji Sarji
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2023-11-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2577