Development of Metal and Machinery Small and Medium Enterprises (SMEs) in West Lombok Regency with the Blue Ocean Strategy Approach

Blue Ocean Strategy aims to open new market share to minimize competition with similar competitors. After receiving a touch from the West Lombok Regency Industry and Trade Service (Prindag Lobar), the Metal and Machinery Community Activity Unit in West Lombok initially produced gates, trellises and...

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Bibliographic Details
Main Authors: Muhammad Zainuddin, Sudarmiatin, Agus Hermawan
Format: Article
Language:English
Published: Ekonomi Syari'ah, STAI Muhammadiyah Tulungagung 2022-12-01
Series:Eksyar: Jurnal Ekonomi Syari'ah dan Bisnis Islam
Subjects:
Online Access:https://ejournal.staim-tulungagung.ac.id/index.php/eksyar/article/view/358