Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store
This study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software. Data collected directly from respondents who meet the specified characteristics of t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2016-09-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2681 |