Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store
This study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software. Data collected directly from respondents who meet the specified characteristics of t...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2016-09-01
|
| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2681 |
| _version_ | 1797965285312954368 |
|---|---|
| author | Sany Surya Dudi Anandya Christina Rahardja Honantha |
| author_facet | Sany Surya Dudi Anandya Christina Rahardja Honantha |
| author_sort | Sany Surya |
| collection | DOAJ |
| description | This study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software. Data collected directly from respondents who meet the specified characteristics of the population by distributing questionnaires. The samples used in this study was 150 respondents. The results of this study showed the influence of layout design on emotional arousal and attitude toward the website, the influence of atmosphere on emotional arousal, the influence of emotional arousal on attitude toward the website, the influence of emotional arousal on purchase intention, the influence of attitude toward the website on purchase intention, while the influence of atmosphere on emotional arousal, and the influence of emotional arousal on purchase intention of Zalora online store are rejected. |
| first_indexed | 2024-04-11T01:57:36Z |
| format | Article |
| id | doaj.art-8b6b631211a643a69daf7f6089e04724 |
| institution | Directory Open Access Journal |
| issn | 1979-3650 2548-2149 |
| language | English |
| last_indexed | 2024-04-11T01:57:36Z |
| publishDate | 2016-09-01 |
| publisher | Universitas Airlangga |
| record_format | Article |
| series | Jurnal Manajemen Teori dan Terapan |
| spelling | doaj.art-8b6b631211a643a69daf7f6089e047242023-01-03T05:01:46ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492016-09-017110.20473/jmtt.v7i1.26811933Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online StoreSany Surya0Dudi Anandya1Christina Rahardja Honantha2Universitas SurabayaUniversitas SurabayaUniversitas SurabayaThis study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software. Data collected directly from respondents who meet the specified characteristics of the population by distributing questionnaires. The samples used in this study was 150 respondents. The results of this study showed the influence of layout design on emotional arousal and attitude toward the website, the influence of atmosphere on emotional arousal, the influence of emotional arousal on attitude toward the website, the influence of emotional arousal on purchase intention, the influence of attitude toward the website on purchase intention, while the influence of atmosphere on emotional arousal, and the influence of emotional arousal on purchase intention of Zalora online store are rejected.https://e-journal.unair.ac.id/JMTT/article/view/2681 |
| spellingShingle | Sany Surya Dudi Anandya Christina Rahardja Honantha Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store Jurnal Manajemen Teori dan Terapan |
| title | Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store |
| title_full | Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store |
| title_fullStr | Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store |
| title_full_unstemmed | Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store |
| title_short | Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store |
| title_sort | pengaruh store layout dan atmosphere terhadap shopping intention zalora online store |
| url | https://e-journal.unair.ac.id/JMTT/article/view/2681 |
| work_keys_str_mv | AT sanysurya pengaruhstorelayoutdanatmosphereterhadapshoppingintentionzaloraonlinestore AT dudianandya pengaruhstorelayoutdanatmosphereterhadapshoppingintentionzaloraonlinestore AT christinarahardjahonantha pengaruhstorelayoutdanatmosphereterhadapshoppingintentionzaloraonlinestore |