Conceptualizing the Role of Gamification in Contemporary Enterprises
Nowadays, gamification is used to improve the enterprises’ relationship with customers and employees. Employee engagement as one of the significant achievements of gamification is a major factor for increasing organizational productivity. In this paper we try to theorize the role of gamif...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9285232/ |