Pengaruh Motivasi Intrinsik dan Pengetahuan TIK terhadap Kesiapan Digitalisasi UMKM dengan Faktor Demografi sebagai Variabel Pemoderasi (Studi pada UMKM Kuliner di Salatiga)
Digitalization brings many benefits to businesses including culinary SMEs. The benefits include ease of reaching customers digitally, cost efficiency, and being able to expand marketing networks to other regions and even countries. Despite the advantages of digitalization, the majority of MSMEs in I...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Business Administration, Diponegoro University
2021-09-01
|
| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/39311 |