Marketing of sugar-sweetened beverages to youth through U.S. university pouring rights contracts

Marketing of sugar-sweetened beverages to youth through U.S. university pouring rights contracts

Child-targeted marketing can influence children’s food preferences and childhood consumption of sugar-sweetened beverages (SSBs) is associated with negative health outcomes in both childhood and adulthood. This study explores how beverage companies are using pouring rights contracts (PRCs) with U.S....

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Bibliographic Details
Main Authors: Katherine Marx, Eva Greenthal, Sara Ribakove, Elyse R. Grossman, Stephanie Lucas, Martha Ruffin, Sara E. Benjamin-Neelon
Format: Article
Language:English
Published: Elsevier 2022-02-01
Series:Preventive Medicine Reports
Subjects:
Food marketing to children
Pouring rights contracts
Sugar-sweetened beverage marketing
Online Access:http://www.sciencedirect.com/science/article/pii/S221133552100379X

Internet

http://www.sciencedirect.com/science/article/pii/S221133552100379X

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