Marketing of sugar-sweetened beverages to youth through U.S. university pouring rights contracts

Marketing of sugar-sweetened beverages to youth through U.S. university pouring rights contracts

Child-targeted marketing can influence children’s food preferences and childhood consumption of sugar-sweetened beverages (SSBs) is associated with negative health outcomes in both childhood and adulthood. This study explores how beverage companies are using pouring rights contracts (PRCs) with U.S....

Full description

Bibliographic Details
Main Authors: Katherine Marx, Eva Greenthal, Sara Ribakove, Elyse R. Grossman, Stephanie Lucas, Martha Ruffin, Sara E. Benjamin-Neelon
Format: Article
Language:English
Published: Elsevier 2022-02-01
Series:Preventive Medicine Reports
Subjects:
Food marketing to children
Pouring rights contracts
Sugar-sweetened beverage marketing
Online Access:http://www.sciencedirect.com/science/article/pii/S221133552100379X

Similar Items

Similar Items