SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective

SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective

Family farming provides food diversity worldwide. If, on the one hand, there is its productive efficiency, within the scope of the management of diverse cultures, on the other hand, there is the challenge in the promotion and commercialization of family farming products. This article seeks to, throu...

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Bibliographic Details
Main Authors: Andrea Rossi Scalco, Amanda Fracari de Souza, Cristiane Hengler Côrrea Bernardo, Roberto Bernardo, Eduardo Guilherme Satolo
Format: Article
Language:Portuguese
Published: Universidade Federal do Tocantins 2023-12-01
Series:Revista Observatório
Subjects:
family farming; digital marketing platforms; digital promotion platforms; systematic review of literature; social media.
Online Access:https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18012

Internet

https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18012

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