SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective
Family farming provides food diversity worldwide. If, on the one hand, there is its productive efficiency, within the scope of the management of diverse cultures, on the other hand, there is the challenge in the promotion and commercialization of family farming products. This article seeks to, throu...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal do Tocantins
2023-12-01
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| Series: | Revista Observatório |
| Subjects: | |
| Online Access: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18012 |
| _version_ | 1797224816881696768 |
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| author | Andrea Rossi Scalco Amanda Fracari de Souza Cristiane Hengler Côrrea Bernardo Roberto Bernardo Eduardo Guilherme Satolo |
| author_facet | Andrea Rossi Scalco Amanda Fracari de Souza Cristiane Hengler Côrrea Bernardo Roberto Bernardo Eduardo Guilherme Satolo |
| author_sort | Andrea Rossi Scalco |
| collection | DOAJ |
| description | Family farming provides food diversity
worldwide. If, on the one hand, there is its
productive efficiency, within the scope of
the management of diverse cultures, on the
other hand, there is the challenge in the
promotion and commercialization of family
farming products. This article seeks to,
through a Systematic Literature Review (SLR)
and the use of the StArt tool, analyze the
research published in the databases Scopus
and Web of Science, so as to verify the use
of social media for promotion and
commercialization in family farming. The
results indicate that the use of social media
in family farming is beneficial, bringing
positive results, however, it lacks incentives,
investments, and attention from public
policies. |
| first_indexed | 2024-04-24T13:59:08Z |
| format | Article |
| id | doaj.art-8b90c3bee5b24521aec28435c8ec2072 |
| institution | Directory Open Access Journal |
| issn | 2447-4266 |
| language | Portuguese |
| last_indexed | 2024-04-24T13:59:08Z |
| publishDate | 2023-12-01 |
| publisher | Universidade Federal do Tocantins |
| record_format | Article |
| series | Revista Observatório |
| spelling | doaj.art-8b90c3bee5b24521aec28435c8ec20722024-04-03T14:57:40ZporUniversidade Federal do TocantinsRevista Observatório2447-42662023-12-0191a14pta14pt10.20873/uft.2447-4266.2023v9n1a14pt19715SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspectiveAndrea Rossi Scalco0Amanda Fracari de Souza1https://orcid.org/0000-0003-0495-2335Cristiane Hengler Côrrea Bernardo2Roberto Bernardo3Eduardo Guilherme Satolo4https://orcid.org/0000-0002-8176-2423Universidade Estadual Paulista Júlio de Mesquita FilhoUniversidade Estadual Paulista Júlio de Mesquita FilhoUniversidade Estadual Paulista Júlio de Mesquita FilhoUniversidade Estadual Paulista Júlio de Mesquita FilhoUniversidade Estadual Paulista Júlio de Mesquita FilhoFamily farming provides food diversity worldwide. If, on the one hand, there is its productive efficiency, within the scope of the management of diverse cultures, on the other hand, there is the challenge in the promotion and commercialization of family farming products. This article seeks to, through a Systematic Literature Review (SLR) and the use of the StArt tool, analyze the research published in the databases Scopus and Web of Science, so as to verify the use of social media for promotion and commercialization in family farming. The results indicate that the use of social media in family farming is beneficial, bringing positive results, however, it lacks incentives, investments, and attention from public policies.https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18012family farming; digital marketing platforms; digital promotion platforms; systematic review of literature; social media. |
| spellingShingle | Andrea Rossi Scalco Amanda Fracari de Souza Cristiane Hengler Côrrea Bernardo Roberto Bernardo Eduardo Guilherme Satolo SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective Revista Observatório family farming; digital marketing platforms; digital promotion platforms; systematic review of literature; social media. |
| title | SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective |
| title_full | SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective |
| title_fullStr | SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective |
| title_full_unstemmed | SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective |
| title_short | SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective |
| title_sort | social media for promotion and commercialization in family farming a resource application perspective |
| topic | family farming; digital marketing platforms; digital promotion platforms; systematic review of literature; social media. |
| url | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18012 |
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