The Impact of Halal Supply Chain Implementation on The Purchase Intention of Cosmetics Among Generation Z Customers

The Impact of Halal Supply Chain Implementation on The Purchase Intention of Cosmetics Among Generation Z Customers

The development of the cosmetics industry in Indonesia has shown growth in line with changes in lifestyle, particularly among the younger generation. As a generation that has grown up with broad access to technology and information, Gen Z possesses a heightened awareness of the composition and produ...

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Bibliographic Details
Main Authors: Made Ranjani Dharmapatni, Argya Fauziah Tansy, Zetira Barges, Nursabila Nursabila, Vainzela Dwi Amanda Yordan, Iwan Sukarno, Resista Vikaliana
Format: Article
Language:Indonesian
Published: Universitas Jember 2024-12-01
Series:Berkala Sainstek
Online Access:https://jurnal.unej.ac.id/index.php/BST/article/view/53074

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