Vaping associated with healthy food words: A content analysis of Twitter

E-cigarettes were initially introduced as a less harmful alternative to combustible cigarettes, but marketing efforts may now be exceeding these claims by associating e-cigarettes with words related to healthy foods. These associations could mislead people to assume vaping is a healthy practice. Twe...

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Bibliographic Details
Main Authors: Tatiana Basáñez, Anuja Majmundar, Tess Boley Cruz, Jennifer B. Unger
Format: Article
Language:English
Published: Elsevier 2018-12-01
Series:Addictive Behaviors Reports
Online Access:http://www.sciencedirect.com/science/article/pii/S2352853218301172