Social Media for Public Health: Framework for Social Media–Based Public Health Campaigns

The pervasiveness of social media is irrefutable, with 72% of adults reporting using at least one social media platform and an average daily usage of 2 hours. Social media has been shown to influence health-related behaviors, and it offers a powerful tool through which we can rapidly reac...

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Bibliographic Details
Main Authors: Isabella de Vere Hunt, Eleni Linos
Format: Article
Language:English
Published: JMIR Publications 2022-12-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2022/12/e42179