Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products

Purpose: this study aimed to examine the factors affecting millennial consumers’ demand for halal labeled bakery products (sweet bread).Methods: this research used a quantitative approach to estimate the dominant factors affecting Muslims’ demand, based on multiple regression analysis using the Ordi...

Full description

Bibliographic Details
Main Authors: Ludiah Oktavia, Taufiq Marwa, Anna Yulianita
Format: Article
Language:Russian
Published: Nauka 2019-10-01
Series:Модернизация, инновация, развитие
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/930