Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products
Purpose: this study aimed to examine the factors affecting millennial consumers’ demand for halal labeled bakery products (sweet bread).Methods: this research used a quantitative approach to estimate the dominant factors affecting Muslims’ demand, based on multiple regression analysis using the Ordi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2019-10-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/930 |
| _version_ | 1797876968662761472 |
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| author | Ludiah Oktavia Taufiq Marwa Anna Yulianita |
| author_facet | Ludiah Oktavia Taufiq Marwa Anna Yulianita |
| author_sort | Ludiah Oktavia |
| collection | DOAJ |
| description | Purpose: this study aimed to examine the factors affecting millennial consumers’ demand for halal labeled bakery products (sweet bread).Methods: this research used a quantitative approach to estimate the dominant factors affecting Muslims’ demand, based on multiple regression analysis using the Ordinary Least Square (OLS) method.Results: (1) The prices and income had a positive and significant effect on millennial consumers’ for halal-labeled bakery products. (2) The halal issue had a positive but insignificant effect on millennial consumers’ demand for halal-labeled bakery products. (3) millennial consumers’ demand for halal-labeled bakery products did not vary depending on taste and method of payment.Conclusions and Relevance: the price was a determinant factor in the demand for halal bakery products. So we recommend that millennial consumers should consider both bread price and quality and whether it is halal or not. The halal concern had actually a positive but insignificant effect, because millennial generation students are expected to pay more attention to the halal issue by considering halal labeling and composition of bakery products (sweet bread) and by having knowledge of halal products. |
| first_indexed | 2024-04-10T02:09:47Z |
| format | Article |
| id | doaj.art-8ba6e6b946db42079117645bd5daf911 |
| institution | Directory Open Access Journal |
| issn | 2079-4665 2411-796X |
| language | Russian |
| last_indexed | 2024-04-10T02:09:47Z |
| publishDate | 2019-10-01 |
| publisher | Nauka |
| record_format | Article |
| series | Модернизация, инновация, развитие |
| spelling | doaj.art-8ba6e6b946db42079117645bd5daf9112023-03-13T08:37:14ZrusNaukaМодернизация, инновация, развитие2079-46652411-796X2019-10-0110339540710.18184/2079-4665.2019.10.3.395-407850Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread ProductsLudiah Oktavia0Taufiq Marwa1Anna Yulianita2Sriwijaya UniversitySriwijaya UniversitySriwijaya UniversityPurpose: this study aimed to examine the factors affecting millennial consumers’ demand for halal labeled bakery products (sweet bread).Methods: this research used a quantitative approach to estimate the dominant factors affecting Muslims’ demand, based on multiple regression analysis using the Ordinary Least Square (OLS) method.Results: (1) The prices and income had a positive and significant effect on millennial consumers’ for halal-labeled bakery products. (2) The halal issue had a positive but insignificant effect on millennial consumers’ demand for halal-labeled bakery products. (3) millennial consumers’ demand for halal-labeled bakery products did not vary depending on taste and method of payment.Conclusions and Relevance: the price was a determinant factor in the demand for halal bakery products. So we recommend that millennial consumers should consider both bread price and quality and whether it is halal or not. The halal concern had actually a positive but insignificant effect, because millennial generation students are expected to pay more attention to the halal issue by considering halal labeling and composition of bakery products (sweet bread) and by having knowledge of halal products.https://www.mir-nayka.com/jour/article/view/930исламский спросдоходценавкусыспособ оплатыхаляльная продукциясоблюдение правил «халяль» |
| spellingShingle | Ludiah Oktavia Taufiq Marwa Anna Yulianita Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products Модернизация, инновация, развитие исламский спрос доход цена вкусы способ оплаты халяльная продукция соблюдение правил «халяль» |
| title | Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products |
| title_full | Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products |
| title_fullStr | Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products |
| title_full_unstemmed | Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products |
| title_short | Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products |
| title_sort | analysis of factors affecting millennial consumers demand for halal bread products |
| topic | исламский спрос доход цена вкусы способ оплаты халяльная продукция соблюдение правил «халяль» |
| url | https://www.mir-nayka.com/jour/article/view/930 |
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