An Emerging Market: The Impact of User Selection on the Decision-Making Behavior of Mobile Medical Businesses in China

BackgroundUser selection is an important guarantee for the sustainable development of mobile medical businesses. Under the background of increasingly fierce competition, the decision-making behavior of mobile medical businesses will directly affect the choice of the behavior of users.MethodsThe stud...

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Bibliographic Details
Main Authors: Xinglong Xu, Jiajia Wei, Lulin Zhou, Henry Asante Antwi
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-02-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.723340/full